QR Codes for Flyers and Posters
A flyer can only say so much. A QR code turns it into a doorway: scan to visit, sign up, or buy. Make one free, and find out how many people actually scanned.
Print is a one-way street. You hand out a thousand flyers, staple posters to a hundred boards, and then you guess. Did any of it work? A QR code answers that. It carries the reader from paper to your website, your offer, your booking page, in one scan. And because the scan is digital, you finally get a number: how many people went from the poster to the page.
How big should the code be?
The trap with posters: a code that scans fine on your screen is unreadable from across a train platform. Use the 10-to-1 rule. Take the distance a person will scan from, divide by ten, and that's your minimum code width.
- Handheld flyer (scanned at arm's length): 2 to 3cm is plenty.
- Wall poster read from 2 to 3 metres: aim for 20 to 30cm.
- Banner or billboard across a room or street: scale up hard, 50cm and beyond.
Two more rules that save a reprint: keep a quiet margin of blank space around the code, and keep strong contrast (dark code, light background). Download as SVG so it stays razor-sharp at any of those sizes.
How to add a QR code to a flyer
- Make a URL QR code pointing at the page you want readers to land on. Not a website link? Browse the other QR code types for WiFi, vCard, app downloads, and more.
- Download the SVG and place it in your flyer or poster layout at the size from the guide above.
- Test it on the actual print, at the actual distance, before the full run goes out.
- Want to reuse the code across campaigns? Create a free account and save it so the destination stays editable.
One code, every campaign Free
Here's where print stops being a sunk cost. Save your flyer QR code to a free account and it's dynamic: point this month's flyers at the spring sale, then repoint the very same code at the summer one next quarter. Nothing reprints. And scan tracking, free with your account, tells you which flyer drop or poster spot actually pulled traffic.
Flyer QR code FAQ
Make a URL QR code pointing to your website, offer, or signup, download the SVG, and drop it into your flyer design with clear space around it. It's free, no sign-up.
Yes. Save it as a dynamic QR code with a free account and you can edit the destination anytime. The flyers already printed keep working, so the next campaign reuses the same code.
Use the 10-to-1 rule: the scan distance divided by ten is the minimum code width. A poster read from 3 metres needs a code around 30cm; a handheld flyer works at 2 to 3cm. Leave a quiet margin around it either way.